Set in the near future, Dividus is a global corporate technology firm that’s taken the next step in personal assistant technology. Named Djini, this personal assistant ear-piece aggregates your online digital footprint and inter-connected data to best aid you through day-to-day decisions.

This design-fiction is an anti-advertisement that reveals the product to the audience through a narrative. The advert hints at darker aspects of the product; ethically, what would the implementations of the product be? Are we in control of our actions and desires?

Credits

Ellie Gillespie, Ellie Johnson, Max Saillard.
Musical score by Sayk.

Tags: Film