Dividus: Djini

A design fiction advert. (Short Film)

Set in the near future, Dividus is a global corporate technology firm that’s taken the next step in personal assistant technology. Named Djini, this personal assistant ear-piece aggregates your online digital footprint and inter-connected data to best aid you through day-to-day decisions.

This design-fiction is an anti-advertisement that reveals the product to the audience through a narrative. The advert hints at darker aspects of the product; ethically, what would the implementations of the product be? Are we in control of our actions and desires?

Djini by Dividus. It knows you better than you know yourself.


Ellie Gillespie, Ellie Johnson, Max Saillard.
Musical score by Sayk.

Tags: Film